“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."


"All that we are is the result of what we have thought."


"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."


"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."


"To think is to live."


"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."


"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."


"The person who thinks before he speaks is silent most of the time."


"Think ─ and you will be very lonely."


"Thought is action in rehearsal."


"We live in a world that leaves very little time to contemplate."


"Don’t worry too much about what people think because they seldom do."


"Invest a few moments in thinking. It will pay good interest."


"One cannot think crooked and walk straight."


"Think Differently + Do Things Differently = Better Results"


September 23, 2013

The Skies are Friendly…Again

United Airlines is bringing back its “Fly the Friendly Skies” tagline, created in 1965 by Leo Burnett/Chicago when “Mad Men” roamed the earth. The key buzz phrase for the campaign will be “flyer friendly” (try saying that five times after a few drinks…), as in legroom friendly, online friendly, shut-eye friendly, etc.

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Tags: Branding,

September 09, 2013

Go Figure

Kevin Roberts, CEO Worldwide of the monster creative organization, Saatchi & Saatchi, describes the goal of marketing as the creation of “loyalty beyond reason.” Think about that for a minute.  Loyal, invested customers who will wear your clothes, drive your cars, eat at your restaurants, attend your shows, contribute to your causes, buy your products and services and then recommend them to anyone who crosses their path and never, ever think of moving over to the competition. That’s a fan. And perhaps the truest fan of all is the sports fan.

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Tags: Branding,

August 27, 2013

Restyling a Tired Brand

When I bought my Toyota Camry, I walked out of the Toyota-thon showroom with a giant purple plush dinosaur. Years later, every time I brought my Lexus in for service, I was handed a long stem pink rose after settling the (outrageous) bill. The branding cues were unmistakable. Now Ford is in the midst of upgrading its Lincoln brand, and the secret sauce includes the smell of jasmine, wine and cheese, ultra-premium design packages, and cushy showroom chairs. Goodbye retirees. Hello latte lovers.

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Tags: Branding,


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