“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."


"All that we are is the result of what we have thought."


"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."


"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."


"To think is to live."


"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."


"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."


"The person who thinks before he speaks is silent most of the time."


"Think ─ and you will be very lonely."


"Thought is action in rehearsal."


"We live in a world that leaves very little time to contemplate."


"Don’t worry too much about what people think because they seldom do."


"Invest a few moments in thinking. It will pay good interest."


"One cannot think crooked and walk straight."


"Think Differently + Do Things Differently = Better Results"


December 13, 2016

The Beloved, Real, Christmas Tree

Tags: Promotion, Digital Communications,

I’m betting you’ve never heard of the Christmas Tree Promotion Board (CTPB). They’re a national promotion and research organization funded by assessments on the sale of cut Christmas trees from North American Christmas Tree Growers. Their message to you slackers who are putting up artificial trees as we speak is this: It's Christmas. Keep it real.

The thought of plopping down an artificial tree with lights and ornaments intact is tempting (if unsatisfying). And many people (52%) think they’re doing the environment a favor by reusing the same ornament hanger year-after-year and not cutting down trees.

But according to the CTPB, they would be wrong.

For every Christmas tree that is cut down, growers plant 1-3 trees in their place.

And that stunning artificial tree of yours? It will remain stunning for quite a while, decorating a landfill for some 1000 years.

But live trees, with their ability to conjure up the happiest of memories with their pungent smell and dripping sap, are constantly working on our behalf, cleaning the air around us while displaying cherished ornaments and dazzling lights.

And when the holiday is over, instead of packing up an artificial tree in a plastic sack headed for the basement, we can put our cut trees out on the curb to be picked up and transformed into mulch for spring gardens.

Live trees don’t come with a 1000-Year Warranty but they are 100% recyclable.

Many of the aging Baby Boomers are answering the siren call of the artificial tree. The kids are gone. The been-there-done-that ennui is setting in. And their lower backs are giving out.

But there’s still hope for live cut Christmas trees.


The CTPC’s “keep it real” message is targeted directly at this younger, less jaded audience, appealing to their love of all-things-natural: The beloved, real, Christmas tree...The smell, the touch, the authenticity and joy that simply cannot be manufactured.”

A “25 days of keeping it real” social media campaign features a consumer website that uses an Advent Calendar concept to reveal something new and different every day — home delivery links, personal “choose and cut” videos, humorous memes, a Free Trees for Life Sweepstakes, an Authentic Christmas Instagram Challenge, cookie recipes, celebrity event announcements, and socially-conscious messaging.

And while you’re out holiday shopping, there’s a chance you could run into “treevangelists” wearing specially designed real tree rigs (with watering cups) on their heads, who are spreading the word about the environmental benefits of real trees while building the Christmas spirit and taking “zillions” of selfies.

My real Christmas tree will go up on December 15th. The same date it goes up every year.

And just like every year before it, it will be a backbreaking, time-consuming, tedious chore that will reward me with a joy that simply can’t be manufactured.

Anita Alvare (bio)/Alvare Associates/610-520-6140

Christmas Trees, The Christmas Tree Promotion Board

Since establishing Alvaré in 1981, Anita has guided the agency through 37 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.


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Comments (1)

mimi hollway

love it Anita
so many memories of the live trees on Penn Street
inhale the aroma for me ,girl, and love to you and the family