“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."


"All that we are is the result of what we have thought."


"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."


"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."


"To think is to live."


"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."


"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."


"The person who thinks before he speaks is silent most of the time."


"Think ─ and you will be very lonely."


"Thought is action in rehearsal."


"We live in a world that leaves very little time to contemplate."


"Don’t worry too much about what people think because they seldom do."


"Invest a few moments in thinking. It will pay good interest."


"One cannot think crooked and walk straight."


"Think Differently + Do Things Differently = Better Results"


July 30, 2017

The Wright Stuff

Tags: Business, Promotion, Media,

If renowned architect Frank Lloyd Wright were alive today, he’d be posting selfies 24/7 standing in front of his buildings. Yet at the age of 88, in a 1957 television interview with Mike Wallace, the master of self-promotion declared “I have never sought publicity of any kind. I have yielded to it.” Whatever you say, Frank.

If you have a chance to visit New York City between now and October 1, treat yourself to an exhibition at The Museum of Modern Art called, Frank Lloyd Wright at 150: Unpacking the Archive. It includes some 450 of his works made from the 1890s through the 1950s and it’s just amazing how current, even futuristic, his designs look in the present day.

Probably one of Wright’s best known designs is New York’s sparkling white Guggenheim Museum (which I didn’t know was originally painted beige after Wright considered, but ultimately rejected, hues of orange, pink, and his favorite color, Cherokee red). Equally as famous is Fallingwater, a vacation home built from 1936 -1939 over a waterfall in southwest Pennsylvania for the family of Pittsburgh department store owner, Edgar J. Kaufmann.

But there is so much more: synagogues, churches, schools, country clubs, personal residences, (mile-high) skyscrapers, and planned communities – 767 buildings in all – as well as Wright furniture, tableware, and textile designs.

“The World’s Greatest Architect” was no slouch when it came to marketing, either, and there is a media section in the exhibition that features what looks like ancient archival TV footage.

But in the 1950s, television was the virtual reality of its day. Wright mastered the new medium and, much to the chagrin of his horrified professional peers, famously appeared as a Mystery Guest on the B-list celebrity gameshow, What’s My Line?  (panelists wore masks and asked leading questions trying to identify the guest).

When the show aired, Wright looked every bit of his 89 years and the moderator had to repeat questions as he was having a hard time hearing. But it wasn’t long before the panel figured out that the guest was self-employed, worked with his hands, had some experience with the law (more like run-ins), provided a service for both men who women, and might be a designer or architect “like Frank Lloyd Wright...” (As the words World Famous Architect flashed on the screen).

A year earlier, Wright appeared on the TV show The Mike Wallace Interview, coughing and clearing his throat while the future 60 Minutes commentator puffed away on his cigarettes.

The host’s intro line was: “I’m Mike Wallace; the cigarette is Philip Morris” (the show sponsor).

Wright obviously hadn’t hired a media coach to help him appear more likeable to the unwashed masses.

WALLACE: What do you think of the average man in the United States, who has little use for your ideas in architecture, in politics, in religion?

WRIGHT: Are you speaking of the common man?

WALLACE: The average man, the common man. I think you have sometimes called him part of the mobocracy – part of the mob.

WRIGHT: And I believe what you call the common man is what I call the common man, a man who believes in nothing he can’t see, and he can’t see anything he can’t put his hand on...He’s a block to progress.

Well, 62 years later, the mobocracy was out in force to admire the vision and accomplishments of one of the greatest architects – and showmen -- of the 20th Century.

Wright may not have thought much of us, but somehow we had the common sense to recognize a genius when we saw one.

Anita Alvare (bio)/Alvare Associates/610-520-6140

Frank Lloyd Wright   Museum of Modern Art   Mike Wallace   What’s My Line? Guggenheim Museum   Fallingwater

Since establishing Alvaré in 1981, Anita has guided the agency through 37 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.


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