“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."


"All that we are is the result of what we have thought."


"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."


"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."


"To think is to live."


"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."


"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."


"The person who thinks before he speaks is silent most of the time."


"Think ─ and you will be very lonely."


"Thought is action in rehearsal."


"We live in a world that leaves very little time to contemplate."


"Don’t worry too much about what people think because they seldom do."


"Invest a few moments in thinking. It will pay good interest."


"One cannot think crooked and walk straight."


"Think Differently + Do Things Differently = Better Results"


October 27, 2016

Wild Guess: You’re President of the United States

Tags: Promotion, General,

It might seem like the road to the White House is an unending Halloween fright show, but in 1956 First Lady Mamie Eisenhower couldn’t have imagined how creepy things would get. She was the first resident to decorate the State Dining Room for a Halloween luncheon she hosted that year for the wives of White House staff members (is it possible the entire WH staff was male? Scary).

Since that time, each administration has put their own personal touches on the Halloween festivities, with private affairs making way for public spectacles spilling out onto the White House lawn.

John and Caroline Kennedy were the first children of a President to trick-or-treat at private White House parties. I imagine their bags were stuffed to overflowing.

The Nixon administration was apparently very social. They were the first to host star-studded public Halloween events, with family members in costume welcoming children from human services organizations, schools and hospitals.

The 600 children attending the “Bush 41” party on the South Lawn in 1989 got more than candy to chew on when George H. W. Bush told them about the ghost of a former President (Abraham Lincoln) often seen roaming freely about the White House rooms.

(My favorite Lincoln ghost story involves British Prime Minister Winston Churchill, climbing out of the White House bathtub stark naked, smoking a cigar, stopped in his (wet) tracks by the ghost of Lincoln sitting calmly by the fireplace in his old bedroom.)

The Clintons may yet again host a White House Halloween blow-out. In 1993 the Power Couple, with Bill at the helm, dressed as James and Dolly Madison at a party in the East Room of the White House where friends (the Trumps?) and family also celebrated Hillary’s October 26th birthday.

Somehow I don’t see the Clinton’s included on next year’s Halloween party guest list should Donald Trump pull out a win on November 8th, but no matter. The party will be HUGE, really HUGE, with or without them.

But if you don’t believe the polls or can’t wait until November 8th for the final outcome of this interminable campaign, you might be interested in a totally random, unscientific study.

Since Richard Nixon first ran for President in 1968, the candidate whose Halloween mask sells the most is “far more likely to win the election.”

According to Savers/Value Village, a for-profit, global thrift retailer currently stocked with a massive selection of Halloween costumes and decor, Trump masks (76%) are outselling Clinton masks (69%) by 7 percentage points.

And while that may be bad news for the Clinton campaign, it’s fabulous news for costume sellers. This year, the duel between a billionaire businessman and the first woman ever to run for President has the candidates’ masks flying off the shelves, selling at twice the rate of other Halloween merchandise.

If you have an ounce of energy left, you might want to hurry and make your mask selection before Monday. The outcome of this election may depend on it.

Anita Alvare (bio)/Alvare Associates/610-520-6140

White House Halloween Parties   Hillary Clinton  Donald Trump   Nixon Adminsitration  Mamie Eisenhower  George H. W. Bush  John Kennedy  Caroline Kennedy  Savers/Value Village

Since establishing Alvaré in 1981, Anita has guided the agency through more than 30 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.


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